Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following months before ultimately landing on eBay where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through UNICEF.
The NY Auto Show debut was covered by multiple news outlets, but Fox News went above and beyond, airing a lengthy interview with the members of KISS on its business segment.
My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”