MINI - Rocks the Rivals
       
     
Poster.jpg
       
     
A18090c01F_RGB_simp_LRposter_2.jpg
       
     
MINI_RTR_Print_1.jpg
       
     
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 Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following months before ultimately landing on eBay where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through UNICEF.
       
     
AuctionCars_Demon.jpg
       
     
AuctionCars_Cat.jpg
       
     
AuctionCar_Spaceman.jpg
       
     
AuctionCars_StarChild.jpg
       
     
MINIKISS_4.jpg
       
     
MINIKISS_2.jpg
       
     
MINIKISS_1.jpg
       
     
MINIKISS_3.jpg
       
     
MINIKISS_6.jpg
       
     
MINIKISS_5.jpg
       
     
 The NY Auto Show debut was covered by multiple news outlets, but Fox News went above and beyond, airing a lengthy interview with the members of KISS on its business segment.
       
     
 My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”
       
     
MINI - Rocks the Rivals
       
     
MINI - Rocks the Rivals

What started as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI sales records and raised hundreds of thousands of dollars for charity.

Copywriter: Luke Zehner
Agency: Butler, Shine, Stern & Partners

Poster.jpg
       
     
A18090c01F_RGB_simp_LRposter_2.jpg
       
     
MINI_RTR_Print_1.jpg
       
     
MINI_RTR_Print_2.jpg
       
     
 Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following months before ultimately landing on eBay where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through UNICEF.
       
     

Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following months before ultimately landing on eBay where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through UNICEF.

AuctionCars_Demon.jpg
       
     
AuctionCars_Cat.jpg
       
     
AuctionCar_Spaceman.jpg
       
     
AuctionCars_StarChild.jpg
       
     
MINIKISS_4.jpg
       
     
MINIKISS_2.jpg
       
     
MINIKISS_1.jpg
       
     
MINIKISS_3.jpg
       
     
MINIKISS_6.jpg
       
     
MINIKISS_5.jpg
       
     
 The NY Auto Show debut was covered by multiple news outlets, but Fox News went above and beyond, airing a lengthy interview with the members of KISS on its business segment.
       
     

The NY Auto Show debut was covered by multiple news outlets, but Fox News went above and beyond, airing a lengthy interview with the members of KISS on its business segment.

 My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”
       
     

My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”