SAMSUNG+THOM BROWNE
To help launch the new Galaxy Z Flip, we decided to elevate it from tech product to luxury lifestyle accessory. By partnering up with Thom Brown, we created special edition phones, watches and earbuds branded with Thom Browne’s signature mark and packaged together in a gift set.
An office themed fashion show was part of the launch.
GCD: Nicholas Pringle
CD/Writer: Harrison Loungtran
CD/Art Director/Designer: 👋
Agency: R/GA