In 2019 there was nothing cooler than looking like you were from 1991. Reebok knew this and, being steeped in 90s street cred, they knew that they didn’t need to say much to own the moment. So we created the Sport the Unexpected campaign featuring spots that highlighted their history as a sport and lifestyle brand but with a surreal twist that nodded towards the future.


All the spots were designed to have “GIFable moments.” These moments became online content and helped inform the overall look and feel of the campaign.

We did some OOH and digital ads as well a lot of other fun stuff reinterpeting the 90s that, unforntunately, was not produced. 

Silver and Bronze Cannes Lions x2
Bronze Clio x2

Creative Director: Byron del Rosario
Writer: Mike Tuton
Art Director: 👋
Director: Tom Noakes
Agency: Venables Bell & Partners

John Verrochi, CD

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. You can learn more about me here. ︎︎︎

Selected Work

Reebok        /       JP Morgan
Chase        /        Athleta
Biden for President        /       Weight Watchers
MINI x KISS        /       Madden NFL
Microsoft    /    MINI Cooper
MiSFits       /       World Wide Technology


I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.