In 2019 there was nothing cooler than looking like you were from 1991. Reebok knew this and, being steeped in 90s street cred, they knew that they didn’t need to say much to own the moment. So we created the Sport the Unexpected campaign featuring spots that highlighted their history as a sport and lifestyle brand but with a surreal twist that nodded towards the future.
All the spots were designed to have “GIFable moments.” These moments became online content and helped inform the overall look and feel of the campaign.
We did some OOH and digital ads as well a lot of other fun stuff reinterpeting the 90s that, unforntunately, was not produced.
Silver and Bronze Cannes Lions x2
Bronze Clio x2
Creative Director: Byron del Rosario
Writer: Mike Tuton
Art Director: 👋
Director: Tom Noakes
Agency: Venables Bell & Partners