BIDEN FOR PRESIDENT
In a matter of days, we wrote scripts, whipped together footage and filmed (remotely, all through the pandemic) in order to get these spots on air by October. For the 25 days leading up to election night, the Vote For spot was the top pinned tweet on Joe Biden’s profile. To date, it has received over 8 million views and according to AdAge was "Joe Biden's most positive negative ad.”
With all the speculation surrounding votes not counting/getting lost in the mail/being dumped in ditches/etc etc.…
we thought it necessary to remind everybody that their vote will (and did) count.
Writer: Forrest Boylen
Art Director: 👋
Director: JILL