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Most companies rushing into AI are missing the big picture. To build a meaningful AI system, you have to have an understanding of the data behind it, expertise in software engineering, and a strong UX that engages the customers. In short, you need a full stack solution. In this spot, we used an “infinite zoom” technique to take the audience on a journey through WWT’s full stack process. 




Creative Directors: Joe Bishop, 👋 
Production Studio: Burton Stroube
Agency: Joe Bishop Creative

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎