Most companies rushing into AI are missing the big picture. To build a meaningful AI system, you have to have an understanding of the data behind it, expertise in software engineering, and a strong UX that engages the customers. In short, you need a full stack solution. In this spot, we used an “infinite zoom” technique to take the audience on a journey through WWT’s full stack process. 

Creatives: Joe Bishop
Director: Bruton Stroube Studios
Agency: Joe Bishop Creative / Masters of Science

John Verrochi, CD

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Translation, RG/A and Facebook. I combine my skills in art direction, copywriting, and design with my passion for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. Feel free to drop me a line anytime.


I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.