MINI + KISS
What began as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI’s one-month sales record. Teaming up KISS, we created four unique MINI Countryman that were painted in the band’s iconic make-up. The cars then “toured” the nation’s dealerships before they landed on eBay to be auctioned off to support UNICEF's tsunami relief efforts.
![](https://freight.cargo.site/t/original/i/d3905c8013c9e0499ee4e740e06b1ce610b8659f983c2c4a634ccc35cb271475/Poster.jpg)
![](https://freight.cargo.site/t/original/i/cd2317129595249766b4434f9f4303fefaf3e34753d2392022187e4a86c1d6db/Poster_2.jpg)
![](https://freight.cargo.site/t/original/i/ae69cddb2540e37c38381be0246f78d1a70735cc0f5ef2e89ff3c843987ed3c9/MINI_RTR_Print_2.jpg)
![](https://freight.cargo.site/t/original/i/780dfc25c2173d7b8f90847b63fef82b8ff033dd61e18da62814eb0e371d68fa/MINI_RTR_Print_1.jpg)
![](https://freight.cargo.site/t/original/i/f5762d9ae1c53faa27924028c42968b7786ba4800b68f1575e3cdbaa7bff5a99/MINI_RTR_DealerTile_Kiss_2.jpg)
![](https://freight.cargo.site/t/original/i/96bc9f76ca263be7ccc05d44f128508581f94284db855959a1707bdd9b63f34c/MINI_RTR_DealerTile_Kiss_1.jpg)
![](https://freight.cargo.site/t/original/i/d86c143c9245e2d2908eb776e5b839c70178ed02f12b564239631ae2826c2e91/AuctionCar_Spaceman.jpg)
![](https://freight.cargo.site/t/original/i/f288bbfb676a55fbd7e019389903ae0c2a43ef45ae2574ff6ac6838108ce90c2/AuctionCars_Cat.jpg)
![](https://freight.cargo.site/t/original/i/d75b841aebed0033335d1275693404865b19bf1c5a39c3392648e98f3833e653/AuctionCars_StarChild.jpg)
![](https://freight.cargo.site/t/original/i/04d5c58a0c41397cf3dc48a196304b2f97e997c40d52c3bce32b7f5ea63bc13f/AuctionCars_Demon.jpg)
![](https://freight.cargo.site/t/original/i/03eb19ceec96148ea728713346916d54bf1201e9a672f8eaf1d5df2c5d2d0e50/MINIKISS_5.jpg)
![](https://freight.cargo.site/t/original/i/325594bf12b4d1222b013f3fb577df60a628a07e403ec471bc7b68bccd83db54/MINIKISS_3.jpg)
![](https://freight.cargo.site/t/original/i/87a11a7cc6b043312fd9e445e99dfe4d8ac5e134562a40dd3f75e187aabb9afc/MINIKISS_4.jpg)
![](https://freight.cargo.site/t/original/i/5f6ed5fb8c17007c64a456cdf9ddae03ed2f149651229459d6b39a59a53585a3/MINIKISS_6.jpg)
![](https://freight.cargo.site/t/original/i/a15afd4ab67f5813d7f40500ddd5b93590b938bc05efdda2d34ab0d525b2ddbe/MINIKISS_2.jpg)
![](https://freight.cargo.site/t/original/i/e48c7b231e0e082d65d53fbcd1916d5c25debccfbda40c812b0d04b3844d2524/MINIKISS_1.jpg)
Awards
Addys x5
Communication Arts
Writer: Luke Zehner
Art Director, Designer: 👋
Agency: Butler, Shine, Stern & Partners