What began as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI’s one-month sales record. Teaming up KISS, we created four unique MINI Countryman that were painted in the band’s iconic make-up. The cars then “toured” the nation’s dealerships before they landed on eBay to be auctioned off to support UNICEF's tsunami relief efforts.  

Addys x5
Communication Arts 

Writer: Luke Zehner
Art Director, Designer: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, CD

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. You can learn more about me here. ︎︎︎

Selected Work

Reebok        /       JP Morgan
Chase        /        Athleta
Biden for President        /       Weight Watchers
MINI x KISS        /       Madden NFL
Microsoft    /    MINI Cooper
MiSFits       /       World Wide Technology


I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.