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MINI + KISS

What began as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI’s one-month sales record. Teaming up KISS, we created four unique MINI Countryman that were painted in the band’s iconic make-up. The cars then “toured” the nation’s dealerships before they landed on eBay to be auctioned off to support UNICEF.  







The cars and band made an appearance at the NY Auto Show.




My favorite part of the campaign came a year later when the promotion had a cameo on Gene Simmons’s show, The Family Jewels. 




Awards
Addys x5
Communication Arts 

Writer: Luke Zehner
Art Director, Designer: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Reebok, EA Sports, MINI Cooper, NFL, Foot Locker and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎