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MINI + KISS

What began as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI’s one-month sales record. Teaming up KISS, we created four unique MINI Countryman that were painted in the band’s iconic make-up. The cars then “toured” the nation’s dealerships before they landed on eBay to be auctioned off to support UNICEF.  







The cars and band made an appearance at the NY Auto Show.




My favorite part of the campaign came a year later when the promotion had a cameo on Gene Simmons’s show, The Family Jewels. 




Awards
Addys x5
Communication Arts 

Writer: Luke Zehner
Art Director, Designer: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, Creative Director


I’m a creative and strategic leader with over 15 years of experience working with companies like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a hybrid creative, I use art direction, copywriting, and design to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2024

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. Or, at least, that’s the idea. 🤞You can learn more about me here. ︎︎︎