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MADDEN NFL

The Madden NFL franchise has spawned many rivalries over the decades but who knew that one of those rivalries was between Paul Rudd and Ray Lewis? Well, nobody. We made it up. But the unlikely duo turned out to be a big hit for EA, garnering crazy amounts of attention from the national press as well as die-hard Madden fans alike. It increased sales by 5% over the previous year in a category that was down 23%. 

 



Awards
Gold Effie x1

Creative Directors: Warren Cockrel, Anna Rowland
Creatives: 👋 (CW/AD), James King (CW), Richard Fischer (AD)
Director: Wayne McClammy
Agency: Heat SF

John Verrochi, Creative Director


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Reebok, Electronic Arts, Microsoft and Google. I combine my skills in art direction, copywriting, and design with my love for film, technology, and humor to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2024

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. Or, at least, that’s the idea. 🤞You can learn more about me here. ︎︎︎