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MADDEN NFL

The Madden NFL franchise has spawned many rivalries over the decades but who knew that one of those rivalries was between Paul Rudd and Ray Lewis? Well, nobody. We made it up. But the unlikely duo turned out to be a big hit for EA, garnering crazy amounts of attention from the national press as well as die-hard Madden fans alike. It increased sales by 5% over the previous year in a category that was down 23%. 

 



Awards
Gold Effie x1

Creative Directors: Warren Cockrel, Anna Rowland
Creatives: 👋 (CW/AD), James King (CW), Richard Fischer (AD)
Director: Wayne McClammy
Agency: Heat SF

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Reebok, EA Sports, MINI Cooper, NFL, Foot Locker and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎