ABOUT ME 



On a professional note:

Over the last 10 years as a creative leader I’ve enjoyed working with a diverse set of clients to create big, impactful campaigns for notable brands like Reebok, EA Sports, Microsoft, Samsung, and the President of the United States.

Most recently I worked as the VP of Brand Creative at Digitas North America, dividing my time between the Boston, New York, Chicago and Atlanata offices. I helped create campaigns for a wide range of clients including HP Enterprises, LabCorp, Visa, Hershey’s, Mondelez, and Haleon’s partnership with the US Soccer federation in preparation for the 2026 and 2027 World Cups . I particiapted as a lead creative in multiple pitch wins bringing in roughly $310 million in revenue for the agency. 

As a creative leader at Droga5, I oversaw the JP Morgan and Chase Bank accounts (one of the largest at the agency) leading a team of 20+ creatives, strategist  producers, and managers. During that time we developed and produced dozens of campaigns for several units of their business, including Chase Banking App, Chase Freedom, Chase Sapphire, Chase Auto, Credit Journey, and JP Morgan’s first ever brand campaign. My role involved guiding the creative process and working directly with clients to ensure  consistency across their multiple businesses. That included collaborating with A-list celebrity talent such as Catherine O’Hara, Kevin Hart and Gabrielle Union. 

Inbetween my time at Droga, I was contracted as a GCD at Translation to help develop a brand campaign for AT&T. I led a team of 20+ creatives, producers, designers and managers overseeing the ideation of the campaign. In addition to the creative work, we helped create AT&T’s first internal diversity initiative that included a mobile app for employees, a documentary film series, a community outreach program and a launch event featuring Grant Hill and Lisa Ling.

In 2020, I was tapped for a select team of creatives and producers to develop broadcast spots for Joe Biden’s presidential campaign. We worked closely with the president’s team to help craft the strategy and messaging. Our Vote For spot was Joe Biden’s pinned tweet for the month of October leading up to election day and was praised by many as one of the best commericals of the campaign season.  AdAge called it “the most positive negative ad yet.” It’s been viewed over 8 million times.

At the start of COVID 19, I was part of a select team of creatives at Droga5 that developed the Facebook campaign in response to the outbreak pandemic. In 2019, I worked on the Sport the Unexpected campaign for Reebok that won several industry awards, including a couple of Cannes Lions and Clios. 

If you want to know more than that, let’s talk.

On a personal note:

• I’m an avid cyclist.
     4,500 miles a year at my peak (or whenever there’s a pandemic).
    My current bike is a Colnago C64 with Mapei colorway 😍
    I’ve been hit by a car twice, and lived to write this About Me section.

• I’m a voracious reader.
    I read 15-20 books a year. (Which isn’t quite “voracious”, but I’m getting there.)
    Recent books include: 
        The Anxious Generation by Jonathan Haidt
        Rejection by Tony Tulathimutte
        Small Things Like These by Claire Keegan 

• I journal my dreams.
    I will spare you the retelling of them, but I would love to hear about your dreams
    and offer up my amateur interpretation and psychoanalysis.

• I like to cook.
    My shakshouka game is on point.
    My go-to Thanksgiving dish is a Butternut Squash with Slow-Cooked Onions
    and a Pistachio Pesto. 🤤
    Also, my guacamole is better than your guacamole.

• I dabble in the art.
    In fact, I recently started drawing again. You can follow my progress here.

John Verrochi, Creative Director


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Reebok, Electronic Arts, Microsoft and Google. I combine my skills in art direction, copywriting, and design with my love for film, technology, and humor to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2024


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. Or, at least, that’s the idea. 🤞You can learn more about me here. ︎︎︎