To reposition and revitalize the Weight Watchers brand we created a campaign that was bold, colorful and impossible to miss. Along with the print, digital and OOH campaign, we created a style guide to help implement the look across all of Weight Watchers channels. 


One Show Design
New York Addy
Gold Effie

Creatives: Dave Ramirez
Agency: McCann NY

John Verrochi, CD

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Translation, RG/A and Facebook. I combine my skills in art direction, copywriting, and design with my passion for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. Feel free to drop me a line anytime.


I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.