︎︎︎ HOME   NEXT ︎︎︎

WEIGHT WATCHERS

To reposition and revitalize the Weight Watchers brand we created a campaign that was bold, colorful and impossible to miss. Along with the print, digital and OOH campaign, we created a style guide to help implement the look across all of Weight Watchers channels. 



 


Awards
One Show Design
New York Addy
Gold Effie

Creative Directors: Danny Rodriguez, Sharon Ehrlich
Writer: Dave Ramirez
Art Director/Designer: 👋
Agency: McCann NY

John Verrochi, Creative Director


I’m a creative and strategic leader with over 15 years of experience working with companies like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a hybrid creative, I use art direction, copywriting, and design to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2024