WEIGHT WATCHERS
To reposition and revitalize the Weight Watchers brand we created a campaign that was bold, colorful and impossible to miss. Along with the print, digital and OOH campaign, we created a style guide to help implement the look across all of Weight Watchers channels.
Awards
One Show Design
New York Addy
Gold Effie
Creative Directors: Danny Rodriguez, Sharon Ehrlich
Writer: Dave Ramirez
Art Director/Designer: 👋
Agency: McCann NY