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MINI COOPER

Over the course of several years I created multiple camapigns and activations as part of the MINI Cooper team at BSSP.
Below are a few of my favorties. 

 



Still my favortie banner ad. 





For the launch event of the MINI Coupe (MINI’s fastest car), we created a life-size MINI rocket and planted it in the middle of Manhattan.






For MINI’s Certified Pre-Owned campaign we created personal ads for the cars letting people know that they were back on the market, ready for fun and looking to meet someone.


Awards
Addys x5

Creatives: Chris Bull, Chris Jacobs, Amiee Lehto Schewe, 
Art Director: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Reebok, EA Sports, MINI Cooper, NFL, Foot Locker and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎