︎︎︎ INDEX    NEXT ︎︎︎

MINI COOPER

Over the course of several years I created multiple camapigns and activations as part of the MINI Cooper team at BSSP. Below are a few of my favorties. 

 


Still my favortie banner ad. 





For the launch event of the MINI Coupe (MINI’s fastest car), we created a life-size MINI rocket and planted it in the middle of Manhattan.






For MINI’s Certified Pre-Owned campaign we created personal ads for the cars letting people know that they were back on the market, ready for fun and looking to meet someone.


Awards
Addys x5

Creatives: Chris Bull, Chris Jacobs
Agency: Butler, Shine, Stern & Partners

John Verrochi, CD


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. You can learn more about me here. ︎︎︎

Selected Work

 
Reebok        /       JP Morgan
Chase        /        Athleta
Biden for President        /       Weight Watchers
MINI x KISS        /       Madden NFL
Microsoft    /    MINI Cooper
MiSFits       /       World Wide Technology

©2024

I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.