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KOHL’S + UNDER ARMOUR

To launch Under Armour’s partnership with Kohl’s we developed a campaign that combined the positive mindset of Kohl’s with the grittiness that UA is known for. The results were moody spots about taking that first step towards a new goal, whether it be trying out for an elite team or simply getting back into a running routine.




Writer: Leanne Amann
Art Director: 👋
Agency: Anomaly

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎