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KOHL’S + UNDER ARMOUR

To launch Under Armour’s partnership with Kohl’s we developed a campaign that combined the positive mindset of Kohl’s with the grittiness that UA is known for. The results were moody spots about taking that first step towards a new goal, whether it be trying out for an elite team or simply getting back into a running routine.




Writer: Leanne Amann
Art Director: 👋
Agency: Anomaly

John Verrochi, Creative Director


I’m a creative and strategic leader with over 15 years of experience working with companies like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a hybrid creative, I use art direction, copywriting, and design to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2024

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. Or, at least, that’s the idea. 🤞You can learn more about me here. ︎︎︎