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ATHLETA

For Athleta we created The Movement Movement, a campaign that bridged the worlds of fitness and fashion. During the pitch we created a film and a brand book to deliver the manifesto while showcasing the look and feel. The following is the pitch video as well as the layouts from the book that informed all of the print and digital executions.


 






Plus, a couple more campaign looks that I came up with. 





Creative Director: Mike Shine
Writer: Josh Leutz
Art Director/Designer: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, Creative Director


I’m a creative and strategic leader with over 15 years of experience working with companies like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a hybrid creative, I use art direction, copywriting, and design to create memorable and effective brand campaigns. Or at least that’s the hope. 🤞 You can learn more about me here. ︎︎︎

©2025

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. Or, at least, that’s the idea. 🤞You can learn more about me here. ︎︎︎