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ATHLETA

For Athleta we created The Movement Movement, a campaign that bridged the worlds of fitness and fashion. During the pitch we created a film and a brand book to deliver the manifesto while showcasing the look and feel. The following is the pitch video as well as the layouts from the book that informed all of the print and digital executions.


 






Plus, a couple more campaign looks that I came up with. 





Creative Director: Mike Shine
Writer: Josh Leutz
Art Director/Designer: 👋
Agency: Butler, Shine, Stern & Partners

John Verrochi, Creative Director


Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Reebok, EA Sports, MINI Cooper, NFL, Foot Locker and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎

©2026

Hi there. I’m a creative and strategic leader with over 15 years of experience working with super big, fancy brands like Microsoft, Reebok, EA Sports, NFL, and Anheuser-Busch. As a creative mutant type thing, I’m about 50% art director, 50% copywriter, 50% designer and 0% mathematician.  I do a better job of explaining myself over here. ︎︎︎