For Athleta we created The Movement Movement, a campaign that bridged the worlds of fitness and fashion. During the pitch we created a film and a brand book to deliver the manifesto while showcasing the look and feel. The following is the pitch video as well as the layouts from the book that informed all of the print and digital executions.

 

Plus, a couple more campaign looks that I came up with. 





Creative Director: Mike Shine
Writer: Josh Leutz
Art Director/Designer: 👋
Agency: Butler, Shine, Stern & Partners