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ATHLETA

For Athleta we created The Movement Movement, a campaign that bridged the worlds of fitness and fashion. During the pitch we created a film and a brand book to deliver the manifesto while showcasing the look and feel. The following is the pitch video as well as the layouts from the book that informed all of the print and digital executions.


John Verrochi, CD


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Translation, RG/A and Facebook. I combine my skills in art direction, copywriting, and design with my passion for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. Feel free to drop me a line anytime.

2023

I’m an independent Creative Director whose skills range from strategy, branding, and design to art direction, copywriting, and team management. My work is informed by my background in design and advertising combined with a love for film, technology, psychology, and anything that’s funny.