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WEIGHT WATCHERS

To reposition and revitalize the Weight Watchers brand we created a campaign that was bold, colorful and impossible to miss. Along with the print, digital and OOH campaign, we created a style guide to help implement the look across all of Weight Watchers channels. 



 


Awards
One Show Design
New York Addy
Gold Effie

Creative Directors: Danny Rodriguez, Sharon Ehrlich
Writer: Dave Ramirez
Art Director/Designer: 👋
Agency: McCann NY

John Verrochi, Creative Director


I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the hope. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. You can learn more about me here. ︎︎︎

©2024

I’m a Creative Director and Designer whose worked with some of the top agencies and brands in the world, including Droga5, Edelman, RG/A and Facebook. I combine art direction, copywriting, and design with my love for film, technology, psychology, and humor to create memorable and effective brand campaigns. (Or, at least, that’s the idea. 🤞) My work has been recognized by several industry awards and publications, such as Cannes Lions, the One Show, and the New York Times. You can learn more about me here. ︎︎︎