Weight Watchers
       
     
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 Lose For Good was a program we created to help enable Weight Watchers to provide aid to people around the world. For every pound lost through WW, we would donate a pound of food somewhere, to somebody who needed it.
       
     
 Before there were social media influencers, there were bloggers. And Esther was the blogger we appointed to be our official Weight Watchers online personality. We set her up with a budget and a platform (on MySpace!) to reach as many people as possible with her down-to-earth approach to weight loss and encouraging words of advice to those new to the program.
       
     
Ester.jpg
       
     
 Color was a very important component to the Weight Watchers campaign. As part of our style guide for the brand, we created the “patchwork pattern” (composed of 8 base colors and 8 highlight colors) as a way to express joy, optimism and diversity.
       
     
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Weight Watchers
       
     
Weight Watchers

To reposition and revitalize the Weight Watchers brand we created a campaign that was bold, colorful and impossible to miss.

Copywriter: Dave Ramirez
Agency: McCann NY

WW_Dword.jpg
       
     
WW_LiveorDiet.jpg
       
     
WW_StopDieting.jpg
       
     
WW_FinalPrint.jpg
       
     
WW_GoodBad.jpg
       
     
NASDAQ_billboard_3.jpg
       
     
Diet_Billboard_Nasdaq_3.jpg
       
     
NASDAQ_DietDiet_Billboard_2.jpg
       
     
subway1.jpg
       
     
subway_3.jpg
       
     
 Lose For Good was a program we created to help enable Weight Watchers to provide aid to people around the world. For every pound lost through WW, we would donate a pound of food somewhere, to somebody who needed it.
       
     

Lose For Good was a program we created to help enable Weight Watchers to provide aid to people around the world. For every pound lost through WW, we would donate a pound of food somewhere, to somebody who needed it.

 Before there were social media influencers, there were bloggers. And Esther was the blogger we appointed to be our official Weight Watchers online personality. We set her up with a budget and a platform (on MySpace!) to reach as many people as possible with her down-to-earth approach to weight loss and encouraging words of advice to those new to the program.
       
     

Before there were social media influencers, there were bloggers. And Esther was the blogger we appointed to be our official Weight Watchers online personality. We set her up with a budget and a platform (on MySpace!) to reach as many people as possible with her down-to-earth approach to weight loss and encouraging words of advice to those new to the program.

Ester.jpg
       
     
 Color was a very important component to the Weight Watchers campaign. As part of our style guide for the brand, we created the “patchwork pattern” (composed of 8 base colors and 8 highlight colors) as a way to express joy, optimism and diversity.
       
     

Color was a very important component to the Weight Watchers campaign. As part of our style guide for the brand, we created the “patchwork pattern” (composed of 8 base colors and 8 highlight colors) as a way to express joy, optimism and diversity.

WW_Color_Thumbnail_2.jpg