https://johnverrochi.com John Verrochi Fri, 10 Nov 2023 14:15:03 +0000 https://johnverrochi.com en https://johnverrochi.com/JP-MORGAN Thu, 15 Jun 2023 13:28:12 +0000 John Verrochi https://johnverrochi.com/JP-MORGAN JP MORGAN Financial noise is everywhere. Luckily, J.P. Morgan Wealth Management is the voice of reason to guide us through this rowdy, non-fungible monkey infested cacophony. To get our point across we channeled the absurdity of it all. &nbsp; Awards: Webby Finalist GCD/CD: 👋 Creatives: Chris Perrone (CD/AD), Farley Katz (CD/CW) Director: Nick BallAgency: Droga5 https://johnverrochi.com/Reebok Wed, 14 Jun 2023 13:57:05 +0000 John Verrochi https://johnverrochi.com/Reebok REEBOK In 2019 there was nothing cooler than looking like you were from 1991. Reebok knew this and, being steeped in 90s street cred, they knew that they didn’t need to say much to own the moment. So we created the Sport the Unexpected campaign featuring spots that highlighted their history as a sport and lifestyle brand but with a surreal twist that nodded towards the future. &nbsp; <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/fc0cf6898cf06973bf4a5b5eb73d8804e2cd167f18b87eccfbe14e8b0ecc8325/ClubC_3.gif" data-mid="182549785" border="0" src="https://freight.cargo.site/w/400/i/fc0cf6898cf06973bf4a5b5eb73d8804e2cd167f18b87eccfbe14e8b0ecc8325/ClubC_3.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/36ddc1a86fb4864d45b43d794d04dd2dbcad39b2e1cc5b1a79bc7dfe62dc9443/Dangle.gif" data-mid="182065778" border="0" src="https://freight.cargo.site/w/480/i/36ddc1a86fb4864d45b43d794d04dd2dbcad39b2e1cc5b1a79bc7dfe62dc9443/Dangle.gif" /> All the spots were designed to have “GIFable moments.” These moments became online content and helped inform the overall look and feel of the campaign. <img width="1576" height="2251" width_o="1576" height_o="2251" data-src="https://freight.cargo.site/t/original/i/2026608463b8c796b834e709b514bc204f2d4350fa830216c0c10e10d9269f62/Aztrek_Print_5.jpg" data-mid="182552501" border="0" src="https://freight.cargo.site/w/1000/i/2026608463b8c796b834e709b514bc204f2d4350fa830216c0c10e10d9269f62/Aztrek_Print_5.jpg" /> <img width="1576" height="2251" width_o="1576" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5ceeb4a5c2b12bad0baccee0300e909e28a450c49187f102894af74edbf1abc3/Aztrek_Print_3.jpg" data-mid="182552497" border="0" src="https://freight.cargo.site/w/1000/i/5ceeb4a5c2b12bad0baccee0300e909e28a450c49187f102894af74edbf1abc3/Aztrek_Print_3.jpg" /> <img width="1576" height="2251" width_o="1576" height_o="2251" data-src="https://freight.cargo.site/t/original/i/67682d4aca83a123d45659db1c4c48da528148c425419d672bddec5231a226f5/Aztrek_Print_1.jpg" data-mid="182552495" border="0" src="https://freight.cargo.site/w/1000/i/67682d4aca83a123d45659db1c4c48da528148c425419d672bddec5231a226f5/Aztrek_Print_1.jpg" /> We did some OOH and digital ads as well a lot of other fun stuff reinterpeting the 90s. <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/64940cc279c1f64669927b7e3deb66bbfe2c6a9dafb67a04d89dfa8f170f5f82/Reebok_Aztrek_RunItBack_DigitalDesign_Lifestyle.jpg" data-mid="182552483" border="0" src="https://freight.cargo.site/w/750/i/64940cc279c1f64669927b7e3deb66bbfe2c6a9dafb67a04d89dfa8f170f5f82/Reebok_Aztrek_RunItBack_DigitalDesign_Lifestyle.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/58c1f0f38224df0b952b224738e35b8cc46ba47b891817a36e2e5a5f450ae126/Reebok_Aztrek_RunItBack_DigitalDesign.jpg" data-mid="182552484" border="0" src="https://freight.cargo.site/w/750/i/58c1f0f38224df0b952b224738e35b8cc46ba47b891817a36e2e5a5f450ae126/Reebok_Aztrek_RunItBack_DigitalDesign.jpg" /> And I’m still a little bummed that our Cardi B as Miss Cleo idea was not produced.&nbsp; <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/53cef97323f56e3a2255af641cda4be6fc348d397295331a4a642c0aecbfecdd/Reebok_Aztrek_RunItBack_1800.jpg" data-mid="182553121" border="0" src="https://freight.cargo.site/w/1000/i/53cef97323f56e3a2255af641cda4be6fc348d397295331a4a642c0aecbfecdd/Reebok_Aztrek_RunItBack_1800.jpg" /> <img width="900" height="576" width_o="900" height_o="576" data-src="https://freight.cargo.site/t/original/i/2ae74de55e6ddca0f7696e4ee3774cbc13b76af9249339c9d737a8870e802bb0/Reebok_ReRun_KeyImage.jpg" data-mid="182552446" border="0" src="https://freight.cargo.site/w/900/i/2ae74de55e6ddca0f7696e4ee3774cbc13b76af9249339c9d737a8870e802bb0/Reebok_ReRun_KeyImage.jpg" /> Awards:Silver and Bronze Cannes Lions x2Bronze Clio x2 Creative Director: Byron del RosarioWriter: Mike Tuton Art Director: 👋Director: Tom NoakesAgency: Venables Bell &amp; Partners https://johnverrochi.com/Chase-2 Thu, 29 Jun 2023 17:01:19 +0000 John Verrochi https://johnverrochi.com/Chase-2 CHASE The Chase account is a beast, made up of several different businesses, products and initiatives that all have their own objectives. I was a lead creative on the account, overseeing a team of 20+ creatives, strategist, producers and designers. Below is a sampling of the range of projects I touched.&nbsp; &nbsp; 21 years later Catherine O’Hara is back to reprise her role in Home Alone and this time she’s lost a different Kevin. This Chase Freedom campaign was a fun, festive mash-up for the holidays. ECD: Kevin Brady GCD/CD: 👋 Creatives: Lee Einhorn (CD/AD), Tyler Hampton (CD/CW)Director: Jake SzymanskiAgency: Droga5 <img width="1400" height="400" width_o="1400" height_o="400" data-src="https://freight.cargo.site/t/original/i/b9e5142a7562b4bbbd64f2ba5079512fa9fd296e7d8502b2ab7c752cd1f26876/YCYM5030000H_PM27193_Reserve-Q4-Airports_General-V4_EN_Airport-Prog-Roadside_1400x400.jpg" data-mid="183700728" border="0" src="https://freight.cargo.site/w/1000/i/b9e5142a7562b4bbbd64f2ba5079512fa9fd296e7d8502b2ab7c752cd1f26876/YCYM5030000H_PM27193_Reserve-Q4-Airports_General-V4_EN_Airport-Prog-Roadside_1400x400.jpg" /> <img width="1400" height="400" width_o="1400" height_o="400" data-src="https://freight.cargo.site/t/original/i/6e5dec8f1bc45c1d4b5fbd99e916b4b06aa27fec98bb95955c75b2652205b2fd/YCYM5032000H_PM27193_Reserve-Q4-Airports_General-V6_EN_Airport-Prog-Roadside_1400x400.jpg" data-mid="183700729" border="0" src="https://freight.cargo.site/w/1000/i/6e5dec8f1bc45c1d4b5fbd99e916b4b06aa27fec98bb95955c75b2652205b2fd/YCYM5032000H_PM27193_Reserve-Q4-Airports_General-V6_EN_Airport-Prog-Roadside_1400x400.jpg" /> <img width="858" height="252" width_o="858" height_o="252" data-src="https://freight.cargo.site/t/original/i/d6ceded3d4fca20c022629905147998330629e48cc9454f893143ec7a0fb1cc0/108500474_CHA_Sapphire_DigitalStatic_SomeStays_Programmatic_858x252_V1R.jpg" data-mid="183700727" border="0" src="https://freight.cargo.site/w/858/i/d6ceded3d4fca20c022629905147998330629e48cc9454f893143ec7a0fb1cc0/108500474_CHA_Sapphire_DigitalStatic_SomeStays_Programmatic_858x252_V1R.jpg" /> We launched the rebranding of Chase Sapphire. Beyond a massive digital and social campaign, the OOH campaign included a full scale takeover of four airports - BOS, AUS, PHX, and LGA. In addition to the visual brand gudielines created for Chase Sapphire, we also made four films bespoke for social media.&nbsp; A Credit Journey commercial and, of course, Kevin Hart.&nbsp; GCD/CD: 👋 on all of the above https://johnverrochi.com/Biden-for-President Thu, 15 Jun 2023 13:37:15 +0000 John Verrochi https://johnverrochi.com/Biden-for-President BIDEN FOR PRESIDENT In a matter of days, we wrote scripts, whipped together footage and filmed (remotely, all through the pandemic) in order to get these spots on air by October. For the 25 days leading up to election night, the Vote For spot was the top pinned tweet on Joe Biden’s profile. To date, it has received over 8 million views and according to AdAge was "Joe Biden's most positive negative ad.” &nbsp; Writer: Forrest Boylen Art Director: 👋Editor: Mike Sobo With all the speculation surrounding votes not counting/getting lost in the mail/being dumped in ditches/etc etc.… we thought it necessary to remind everybody that their vote will (and did) count. Writer: Forrest Boylen Art Director: 👋Director: JILL https://johnverrochi.com/Madden-NFL Thu, 15 Jun 2023 14:14:44 +0000 John Verrochi https://johnverrochi.com/Madden-NFL MADDEN NFL The Madden NFL franchise has spawned many rivalries over the decades but who knew that one of those rivalries was between Paul Rudd and Ray Lewis? Well, nobody. We made it up. But the unlikely duo turned out to be a big hit for EA, garnering crazy amounts of attention from the national press as well as die-hard Madden fans alike.&nbsp;It increased sales by 5% over the previous year in a category that was down 23%.&nbsp; &nbsp; Awards Gold Effie x1 Creative Directors: Warren Cockrel, Anna Rowland Creatives: 👋 (CW/AD),&nbsp;James King (CW), Richard Fischer (AD)Director: Wayne McClammyAgency: Heat SF https://johnverrochi.com/World-Wide-Technology Fri, 10 Nov 2023 14:15:03 +0000 John Verrochi https://johnverrochi.com/World-Wide-Technology WORLD WIDE TECHNOLOGY Most companies rushing into AI are missing the big picture. To build a meaningful AI system, you have to have an understanding of the data behind it, expertise in software engineering, and a strong UX that engages the customers. In short, you need a full stack solution. In this spot, we used an “infinite zoom” technique to take the audience on a journey through WWT’s full stack process.&nbsp; Creative Directors: Joe Bishop, 👋&nbsp; Production Studio: Burton Stroube Agency: Joe Bishop Creative, Masters of Science Inc https://johnverrochi.com/Microsoft Thu, 15 Jun 2023 13:33:17 +0000 John Verrochi https://johnverrochi.com/Microsoft MICROSOFT For the better part of a year I helped managed the Microsoft account for the newly formed MUnited agency. We developed multiple campaigns and stunts for several Microsoft products, including the Surface, Yoga 3 and Lumia phones. One of our spots for the Yoga Pro 3, Dance Off, was so well received we created an entire campaign with the same look and feel. &nbsp; Creative Director: Yo Umeda ACD/Copywriter: Leanne AmannACD/Art Director: 👋Animation Studio: MethodAgency: McCann NY https://johnverrochi.com/Samsung-Thom-Browne Mon, 19 Jun 2023 17:01:17 +0000 John Verrochi https://johnverrochi.com/Samsung-Thom-Browne SAMSUNG+THOM BROWNE To help launch the new Galaxy Z Flip, we decided to elevate it from tech product to luxury lifestyle accessory. By partnering up with Thom Brown, we created special edition phones, watches and earbuds branded with Thom Browne’s signature mark and packaged together in a gift set.&nbsp; <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a1a00c825bd47ba2d29f1764d851b8356f5de006bfb8cb14327a37f7038189fb/Press-Thumbnail-1000x563-Galaxy-Z-Flip-TB.jpg" data-mid="182592352" border="0" src="https://freight.cargo.site/w/1000/i/a1a00c825bd47ba2d29f1764d851b8356f5de006bfb8cb14327a37f7038189fb/Press-Thumbnail-1000x563-Galaxy-Z-Flip-TB.jpg" /> <img width="1600" height="1132" width_o="1600" height_o="1132" data-src="https://freight.cargo.site/t/original/i/0f5401c1ce43f5768c0ff2f765c759cdbb0626b098573cb3cdc862600365c1f3/1.-Galaxy-Z-Flip-Thom-Browne-Edition_Lifestyle.jpg" data-mid="182593140" border="0" src="https://freight.cargo.site/w/1000/i/0f5401c1ce43f5768c0ff2f765c759cdbb0626b098573cb3cdc862600365c1f3/1.-Galaxy-Z-Flip-Thom-Browne-Edition_Lifestyle.jpg" /> An office themed fashion show was part of the launch. <img width="1200" height="799" width_o="1200" height_o="799" data-src="https://freight.cargo.site/t/original/i/2751f2268a35316eebcc3bce52cd86d234e461137eee2c8c9fc90763f4dc8a89/xSamsung-Debets-7.jpg.pagespeed.ic.uJQPb7YGIc.jpg" data-mid="182592371" border="0" src="https://freight.cargo.site/w/1000/i/2751f2268a35316eebcc3bce52cd86d234e461137eee2c8c9fc90763f4dc8a89/xSamsung-Debets-7.jpg.pagespeed.ic.uJQPb7YGIc.jpg" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/9a3fecd99a3006e09371741efd5b32801ec02ea12a75deb132a1591d1d1ad89d/ThomBrowneEvent_main101205853384.jpg" data-mid="182592366" border="0" src="https://freight.cargo.site/w/1000/i/9a3fecd99a3006e09371741efd5b32801ec02ea12a75deb132a1591d1d1ad89d/ThomBrowneEvent_main101205853384.jpg" /> <img width="1200" height="799" width_o="1200" height_o="799" data-src="https://freight.cargo.site/t/original/i/64bb70e82eba3756e6dd507d7fe9f92fed326e5a5ac5b903fd9e6bf4b800b61f/xSamsung-Debets-6.jpg.pagespeed.ic.ywMpc_rGSU.jpg" data-mid="182592369" border="0" src="https://freight.cargo.site/w/1000/i/64bb70e82eba3756e6dd507d7fe9f92fed326e5a5ac5b903fd9e6bf4b800b61f/xSamsung-Debets-6.jpg.pagespeed.ic.ywMpc_rGSU.jpg" /> <img width="1178" height="1246" width_o="1178" height_o="1246" data-src="https://freight.cargo.site/t/original/i/998e8902ea4a4e4cf2973f40bee07245b5bbb3989b54c11bf08641d2331a5880/Samsung_Phone.png" data-mid="182592359" border="0" src="https://freight.cargo.site/w/1000/i/998e8902ea4a4e4cf2973f40bee07245b5bbb3989b54c11bf08641d2331a5880/Samsung_Phone.png" /> <img width="1207" height="1280" width_o="1207" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8fd37a0599e32fa05c064a45bd16e667c29f55c5b553f3fdecf40413a2e872ac/Samsung_GiftBox.png" data-mid="182592354" border="0" src="https://freight.cargo.site/w/1000/i/8fd37a0599e32fa05c064a45bd16e667c29f55c5b553f3fdecf40413a2e872ac/Samsung_GiftBox.png" /> <img width="1224" height="1282" width_o="1224" height_o="1282" data-src="https://freight.cargo.site/t/original/i/aae0f724ed7e7473545f14508e147875ffaf0f6bc70c2664ca3d5fa65b4946a5/Samsung_Watch.png" data-mid="182592363" border="0" src="https://freight.cargo.site/w/1000/i/aae0f724ed7e7473545f14508e147875ffaf0f6bc70c2664ca3d5fa65b4946a5/Samsung_Watch.png" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/17e9868c77889ebff27050a4db34fda61e54d5b2e3dc479762610aec8061a646/ThomBrowneEvent_main11205853251.jpg" data-mid="182592364" border="0" src="https://freight.cargo.site/w/1000/i/17e9868c77889ebff27050a4db34fda61e54d5b2e3dc479762610aec8061a646/ThomBrowneEvent_main11205853251.jpg" /> GCD: Nicholas PringleCD/Writer: Harrison Loungtran CD/Art Director/Designer: 👋 Agency: R/GA https://johnverrochi.com/Last-Call Wed, 27 Sep 2023 17:22:46 +0000 John Verrochi https://johnverrochi.com/Last-Call LAST CALL FESTIVAL Last Call is an annual “end of life” festival (aka Death Festival) that happens in St Louis, MO. I developed the branding, identity design and marketing materials for them. We used AI to create all of the illustrations. It was a cheap and easy way to create ownable materials and allow us to explore themes of life and death outside of the typical cliche imagery. <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/53211c9218e78ddfb8a5f26c9ca69a6ebeb0714b2870670be57093d0067ca708/LastCall_Instagram_Art_1.png" data-mid="196387127" border="0" src="https://freight.cargo.site/w/900/i/53211c9218e78ddfb8a5f26c9ca69a6ebeb0714b2870670be57093d0067ca708/LastCall_Instagram_Art_1.png" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a14354440eede0ef946d8ec80aebd252d79cbb04fdfbc39c3b20c44af3a7635b/LastCall_Instagram_Art_4.png" data-mid="196387130" border="0" src="https://freight.cargo.site/w/900/i/a14354440eede0ef946d8ec80aebd252d79cbb04fdfbc39c3b20c44af3a7635b/LastCall_Instagram_Art_4.png" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dc87a7c21512acf4e38a8a997f6b2dc3669c573e706c87dc46ec67552808ef51/LastCall_Instagram_Art_2.png" data-mid="196387128" border="0" src="https://freight.cargo.site/w/900/i/dc87a7c21512acf4e38a8a997f6b2dc3669c573e706c87dc46ec67552808ef51/LastCall_Instagram_Art_2.png" /> <img width="620" height="875" width_o="620" height_o="875" data-src="https://freight.cargo.site/t/original/i/d35151eaa894194a437055c7ea5dfce12faacd3d366314469bb4d8f7504c349e/LastCall_Postcard_1.png" data-mid="192037334" border="0" src="https://freight.cargo.site/w/620/i/d35151eaa894194a437055c7ea5dfce12faacd3d366314469bb4d8f7504c349e/LastCall_Postcard_1.png" /> <img width="620" height="875" width_o="620" height_o="875" data-src="https://freight.cargo.site/t/original/i/7bb0d38e734b3d7650705b7a515654e430401f5d106155a2fed6a3062c6d483d/LastCall_Postcard_3.png" data-mid="192037336" border="0" src="https://freight.cargo.site/w/620/i/7bb0d38e734b3d7650705b7a515654e430401f5d106155a2fed6a3062c6d483d/LastCall_Postcard_3.png" /> <img width="620" height="875" width_o="620" height_o="875" data-src="https://freight.cargo.site/t/original/i/835934030ef1c7d1381f0857b30fc8dac4600a69ce2051a3ea7528f1f97caae5/LastCall_Postcard_2.png" data-mid="192037335" border="0" src="https://freight.cargo.site/w/620/i/835934030ef1c7d1381f0857b30fc8dac4600a69ce2051a3ea7528f1f97caae5/LastCall_Postcard_2.png" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/28076bed76dd67f66b51272c55b1b270502be6d3e0351b2222712992271c897b/Logo_Color_2.png" data-mid="192037378" border="0" src="https://freight.cargo.site/w/750/i/28076bed76dd67f66b51272c55b1b270502be6d3e0351b2222712992271c897b/Logo_Color_2.png" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/87f9be1e8e395660c62cb0a04d2664af2f63d97422aefc0c71ff7476583ed0c7/Logo_Color_3.png" data-mid="192037379" border="0" src="https://freight.cargo.site/w/750/i/87f9be1e8e395660c62cb0a04d2664af2f63d97422aefc0c71ff7476583ed0c7/Logo_Color_3.png" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/e245313e2c6fc31c50cfd050a9f4baae9873c373f0e7eb1a39060b1ce32c39da/Logo_Color_1.png" data-mid="192037377" border="0" src="https://freight.cargo.site/w/750/i/e245313e2c6fc31c50cfd050a9f4baae9873c373f0e7eb1a39060b1ce32c39da/Logo_Color_1.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/1976447723de38a373b8ee9539485911f031b95eb9dc9d3071d49386c2e1137d/Postcard_Photo.jpg" data-mid="196564323" border="0" src="https://freight.cargo.site/w/1000/i/1976447723de38a373b8ee9539485911f031b95eb9dc9d3071d49386c2e1137d/Postcard_Photo.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/354d7e50382cec18d66c22e2d29ba8718c417715c76f9db5c6e472f2f00bb99f/FullSizeRender_VSCO.JPG" data-mid="219283621" border="0" src="https://freight.cargo.site/w/1000/i/354d7e50382cec18d66c22e2d29ba8718c417715c76f9db5c6e472f2f00bb99f/FullSizeRender_VSCO.JPG" /> Designer: 👋 Illustrator: Midjourney Agency: Masters of Science Inc https://johnverrochi.com/MINI-KISS Mon, 19 Jun 2023 17:14:14 +0000 John Verrochi https://johnverrochi.com/MINI-KISS MINI + KISS What began as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI’s one-month sales record. Teaming up KISS, we created four unique MINI Countryman that were painted in the band’s iconic make-up. The cars then “toured” the nation’s dealerships before they landed on eBay to be auctioned off to support UNICEF. &nbsp; <img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/d3905c8013c9e0499ee4e740e06b1ce610b8659f983c2c4a634ccc35cb271475/Poster.jpg" data-mid="182593856" border="0" src="https://freight.cargo.site/w/1000/i/d3905c8013c9e0499ee4e740e06b1ce610b8659f983c2c4a634ccc35cb271475/Poster.jpg" /> <img width="504" height="758" width_o="504" height_o="758" data-src="https://freight.cargo.site/t/original/i/cd2317129595249766b4434f9f4303fefaf3e34753d2392022187e4a86c1d6db/Poster_2.jpg" data-mid="182594005" border="0" src="https://freight.cargo.site/w/504/i/cd2317129595249766b4434f9f4303fefaf3e34753d2392022187e4a86c1d6db/Poster_2.jpg" /> <img width="504" height="636" width_o="504" height_o="636" data-src="https://freight.cargo.site/t/original/i/ae69cddb2540e37c38381be0246f78d1a70735cc0f5ef2e89ff3c843987ed3c9/MINI_RTR_Print_2.jpg" data-mid="182596663" border="0" src="https://freight.cargo.site/w/504/i/ae69cddb2540e37c38381be0246f78d1a70735cc0f5ef2e89ff3c843987ed3c9/MINI_RTR_Print_2.jpg" /> <img width="504" height="634" width_o="504" height_o="634" data-src="https://freight.cargo.site/t/original/i/780dfc25c2173d7b8f90847b63fef82b8ff033dd61e18da62814eb0e371d68fa/MINI_RTR_Print_1.jpg" data-mid="182596662" border="0" src="https://freight.cargo.site/w/504/i/780dfc25c2173d7b8f90847b63fef82b8ff033dd61e18da62814eb0e371d68fa/MINI_RTR_Print_1.jpg" /> <img width="1400" height="600" width_o="1400" height_o="600" data-src="https://freight.cargo.site/t/original/i/f5762d9ae1c53faa27924028c42968b7786ba4800b68f1575e3cdbaa7bff5a99/MINI_RTR_DealerTile_Kiss_2.jpg" data-mid="182686086" border="0" src="https://freight.cargo.site/w/1000/i/f5762d9ae1c53faa27924028c42968b7786ba4800b68f1575e3cdbaa7bff5a99/MINI_RTR_DealerTile_Kiss_2.jpg" /> <img width="1400" height="600" width_o="1400" height_o="600" data-src="https://freight.cargo.site/t/original/i/96bc9f76ca263be7ccc05d44f128508581f94284db855959a1707bdd9b63f34c/MINI_RTR_DealerTile_Kiss_1.jpg" data-mid="182686085" border="0" src="https://freight.cargo.site/w/1000/i/96bc9f76ca263be7ccc05d44f128508581f94284db855959a1707bdd9b63f34c/MINI_RTR_DealerTile_Kiss_1.jpg" /> <img width="1371" height="914" width_o="1371" height_o="914" data-src="https://freight.cargo.site/t/original/i/d75b841aebed0033335d1275693404865b19bf1c5a39c3392648e98f3833e653/AuctionCars_StarChild.jpg" data-mid="182596813" border="0" src="https://freight.cargo.site/w/1000/i/d75b841aebed0033335d1275693404865b19bf1c5a39c3392648e98f3833e653/AuctionCars_StarChild.jpg" /> <img width="1371" height="914" width_o="1371" height_o="914" data-src="https://freight.cargo.site/t/original/i/d86c143c9245e2d2908eb776e5b839c70178ed02f12b564239631ae2826c2e91/AuctionCar_Spaceman.jpg" data-mid="182596809" border="0" src="https://freight.cargo.site/w/1000/i/d86c143c9245e2d2908eb776e5b839c70178ed02f12b564239631ae2826c2e91/AuctionCar_Spaceman.jpg" /> <img width="1371" height="914" width_o="1371" height_o="914" data-src="https://freight.cargo.site/t/original/i/f288bbfb676a55fbd7e019389903ae0c2a43ef45ae2574ff6ac6838108ce90c2/AuctionCars_Cat.jpg" data-mid="182596810" border="0" src="https://freight.cargo.site/w/1000/i/f288bbfb676a55fbd7e019389903ae0c2a43ef45ae2574ff6ac6838108ce90c2/AuctionCars_Cat.jpg" /> <img width="1371" height="914" width_o="1371" height_o="914" data-src="https://freight.cargo.site/t/original/i/04d5c58a0c41397cf3dc48a196304b2f97e997c40d52c3bce32b7f5ea63bc13f/AuctionCars_Demon.jpg" data-mid="182596811" border="0" src="https://freight.cargo.site/w/1000/i/04d5c58a0c41397cf3dc48a196304b2f97e997c40d52c3bce32b7f5ea63bc13f/AuctionCars_Demon.jpg" /> The cars and band made an appearance at the NY Auto Show. <img width="1500" height="1665" width_o="1500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/03eb19ceec96148ea728713346916d54bf1201e9a672f8eaf1d5df2c5d2d0e50/MINIKISS_5.jpg" data-mid="182597037" border="0" src="https://freight.cargo.site/w/1000/i/03eb19ceec96148ea728713346916d54bf1201e9a672f8eaf1d5df2c5d2d0e50/MINIKISS_5.jpg" /> <img width="1500" height="917" width_o="1500" height_o="917" data-src="https://freight.cargo.site/t/original/i/325594bf12b4d1222b013f3fb577df60a628a07e403ec471bc7b68bccd83db54/MINIKISS_3.jpg" data-mid="182597035" border="0" src="https://freight.cargo.site/w/1000/i/325594bf12b4d1222b013f3fb577df60a628a07e403ec471bc7b68bccd83db54/MINIKISS_3.jpg" /> <img width="1500" height="1154" width_o="1500" height_o="1154" data-src="https://freight.cargo.site/t/original/i/87a11a7cc6b043312fd9e445e99dfe4d8ac5e134562a40dd3f75e187aabb9afc/MINIKISS_4.jpg" data-mid="182597036" border="0" src="https://freight.cargo.site/w/1000/i/87a11a7cc6b043312fd9e445e99dfe4d8ac5e134562a40dd3f75e187aabb9afc/MINIKISS_4.jpg" /> <img width="1500" height="1034" width_o="1500" height_o="1034" data-src="https://freight.cargo.site/t/original/i/5f6ed5fb8c17007c64a456cdf9ddae03ed2f149651229459d6b39a59a53585a3/MINIKISS_6.jpg" data-mid="182597038" border="0" src="https://freight.cargo.site/w/1000/i/5f6ed5fb8c17007c64a456cdf9ddae03ed2f149651229459d6b39a59a53585a3/MINIKISS_6.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a15afd4ab67f5813d7f40500ddd5b93590b938bc05efdda2d34ab0d525b2ddbe/MINIKISS_2.jpg" data-mid="182597034" border="0" src="https://freight.cargo.site/w/1000/i/a15afd4ab67f5813d7f40500ddd5b93590b938bc05efdda2d34ab0d525b2ddbe/MINIKISS_2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e48c7b231e0e082d65d53fbcd1916d5c25debccfbda40c812b0d04b3844d2524/MINIKISS_1.jpg" data-mid="182597033" border="0" src="https://freight.cargo.site/w/1000/i/e48c7b231e0e082d65d53fbcd1916d5c25debccfbda40c812b0d04b3844d2524/MINIKISS_1.jpg" /> <img width="504" height="280" width_o="504" height_o="280" data-src="https://freight.cargo.site/t/original/i/531bc29f19878e2d983a2eee8dff59781617c0cb45f2a20d2cbabf77f0b09823/Screen-shot-2011-04-26-at-11.12.54-AM.png" data-mid="219283678" border="0" src="https://freight.cargo.site/w/504/i/531bc29f19878e2d983a2eee8dff59781617c0cb45f2a20d2cbabf77f0b09823/Screen-shot-2011-04-26-at-11.12.54-AM.png" /> My favorite part of the campaign came a year later when the promotion had a cameo on Gene Simmons’s show, The Family Jewels.&nbsp; <img width="1614" height="934" width_o="1614" height_o="934" data-src="https://freight.cargo.site/t/original/i/bb81405e1c41a93ef3ea5116aaf6e1eb198148ae9f0fc2d3bceef936bc7f2a88/photo-3.JPG" data-mid="219283627" border="0" src="https://freight.cargo.site/w/1000/i/bb81405e1c41a93ef3ea5116aaf6e1eb198148ae9f0fc2d3bceef936bc7f2a88/photo-3.JPG" /> Awards Addys x5 Communication Arts&nbsp; Writer: Luke Zehner Art Director, Designer: 👋Agency: Butler, Shine, Stern &amp; Partners